So what is your personal brand? You can find out by creating an inventory of your key traits. Start with a blank page and begin listing facts about yourself that relate to your professional life. Don’t screen, edit or evaluate them. Just keep writing until you run dry. They could range from general items, like “strong mentor” or “exceptional financial manager” to very specific things, like areas of technical expertise or personal attributes. Then prioritize your list, highlighting those that are most important in defining you. These traits are the basis for your brand, which should be captured in an overview statement and key detail points. For best results, I recommend that you get assistance with the analysis and interpretation that is necessary for this process. Once you are done, you should make sure all your communications are conveyed in a way that supports and is consistent with your brand. When you do, you will enhance your executive messages and your effectiveness. Next time, let’s talk about your Google presence and what it means.