Let’s get right to it by talking about who you are. Not just your name and title, but what defines and differentiates you from all the other executive leaders out there. Why is that important? Because you don’t want to be a commodity. Let’s face it, there are lots of executives who deliver acceptable results, but are otherwise unremarkable. If you are perceived to be among them you will get lost in the crowd and find it difficult to effectively market your career, business priorities, causes and ideas. The right approach is to develop your own Personal Brand by identifying and conveying your unique set of desirable traits and capabilities. Your personal brand enables you to carve out a niche that only you can fill – which can make you invaluable, and in the best case, irreplaceable. We’ll talk about how to make that happen and how executive messages fit in. Back soon.